Your salespeople talk through their meeting, the CRM fills itself in
A salesperson comes out of a meeting, gets back in the car and heads to the next one. By evening, nothing is in the CRM: not the contact, not the deal in progress, not the follow-up due in three months. It isn't laziness: they're paid to sell. So they talk the meeting through out loud, the assistant drafts the records, and they approve with one click.
- The rep talksMeeting, voice note, message.
- The assistant draftsContact, deal, reminder, email.
- The rep approvesOr corrects it in a sentence.
- The CRM is up to dateWith a record of who approved.
Nothing is written to your CRM until step 3 has happened.
Sound familiar?
If two of these sentences get said in your company, this process is costing you money every week.
- The CRM is current on closed business and empty on everything still in the making.
- When a salesperson leaves, what they knew about their clients leaves with them.
- The sales meeting is spent asking again for what should already be in the CRM.
- A client gets chased six months late, because nobody wrote the date down.
How we do it
The salesperson talks, wherever they are
A video call, a voice note on the way out of a meeting, a quickly typed message. It all goes through the tools your teams already have open: Teams, WhatsApp, your internal chat. Nothing to install, no extra screen.
The assistant drafts the records
It picks out the contact, the company, the deal and the follow-up date. It checks your CRM for what already exists, so it updates the right record instead of creating a duplicate. It also drafts the follow-up email and the reminder.
The salesperson approves, then the CRM is updated
They get the proposals one at a time, with the before and after for every change. They approve, correct in a sentence (“make that reminder 15 January”) or dismiss. Nothing enters the CRM without that click, and you always know who approved what.
The assistant decides nothing and sends nothing on its own: it drafts, the salesperson approves. That's why teams adopt it. A tool that writes to the CRM without their say-so gets bypassed within a fortnight. And everything stays in your CRM, not in yet another piece of software.
A rough order of magnitude
No prospect forgotten for lack of a follow-up: each one is logged and dated
= 20% more business, with the same team
15 salespeople × 5 meetings a week × 8 min of typing
= 10 hours of sales time a week
Where we apply it
Real estate
Leads, transaction files, incidents and meetings.
See the sectorDistribution and wholesale
Email orders, locked stock data, order tracking.
See the sectorConsulting and engineering
Bids, candidate pipeline, project staffing.
See the sectorTravel & hospitality
Bookings, guests, occupancy up to date.
See the sectorStart tonight, without us.
Four short how-tos, with the full prompts. We road-test them on client work before publishing. Free, no sign-up.
Set up your AI in 20 minutes
The first move: give it your context once.
20 min · once · no technical skillsOpen the workshop1:1s that prepare themselves
Everything gets transcribed, an agent files it, your check-ins prepare themselves.
20 min to set up · then 2 min before each check-inOpen the workshopEmails written in your voice
It learns your style from your sent mail, and drafts your replies.
20 min for the style · 10 more for the automationOpen the workshopYour company context, written down
What the AI needs to know about your company, written once and maintained.
20 min for v1 · then 15 min a weekOpen the workshopYour company already generates data. Make it generate margin.
Thirty minutes to identify the first process worth automating. You leave with an answer, whether you hire us or not.
Request your audit30 minutes · no commitment